Mechanical Technology April 2015

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20 Mechanical Technology — April 2015
⎪ Computer-aided engineering ⎪
highly complex interactions. The com-
munication must therefore ensure that
members of the organisation understand
the change, see the benefits to the whole
organisation, to themselves directly and
enable stakeholders to feel safe while
moving to the new practices.
The communication concept describes
how these targets will be accomplished
and summarises the content of the re-
quired communication in introducing or
redesigning end-to-end product lifecycle
management:
• It describes the added value of the
change to the organisation in clear
and precise terms.
• It contains chapters about benefits, li-
abilities, and drawbacks of the change
for each stakeholder and explains
how any drawback for a stakeholder
benefits the organisation and, conse-
quently, the stakeholder, as he or she
is part of the organisation.
• It lists the communication events
planned in terms of target groups,
content, goals, channels, and the
required preparation effort.
Communication is key to get the buy in
of all stakeholders.
Leading the change
At this point, the cross-functional team
guides the organisation through the
transformation from current to new prac-
References
1 Gamma, Erich; Helm, Richard;
Johnson, Ralph; Vlissides, John
(1994). Design Patterns: Elements
of Reusable Object-Oriented Soft-
ware. Pearson Education.
2 Kumar, Vijay (2012). 101 Design
Methods: A Structured Approach for
Driving Innovation in Your Organisa-
tion. Wiley.
3 Lakoff, George, Johnson, Mark
(2003). Metaphors We Live By.
Chicago: University of Chicago
Press.
4 Pätzold, Hermann (2014). PLM
Design Patterns: A better PLM for
less than half the price. .
plm- culturalchange.com/news/
plm-design-patterns-a-better- plm-
for-less-than-half-the-price/
5 Piaget, Jean (1980). Adaptation
and intelligence: Organic selection
and phenocopy (S. Eames, Trans.).
Chicago: University of Chicago
Press.
6 Pichler, Roman (2010). Agile
Product Management with Scrum:
Creating Products that Customers
Love (Addison- Wesley Signature
Series (Cohn)). Pearson Education.
tices, to a country flowing with milk and
honey. Each member of the team guides
his department in collaboration with the
other team members ensuring a best fit
for business strategy and end user needs.
Summary
To overcome the frustration of end-user
and management resistance, a thing
observed in many organisations when
introducing end-to-end PLM, it is criti-
cal that the organisation invents, based
on clear, strongly supported decisions,
a new practice model that has clear
benefits over current practice. A multi-
disciplinary, cross functional PLM team
designs the new practice with the widest
solution scope allowable, without the
constraints of current job descriptions
and departmental habits. By doing so,
the organisation can achieve more im-
mediate ROI better support for end-users
solving real day-to-day problems.
The core PLM team must be aware
of a natural resistance to change, but
it knows that colleagues will follow as
soon as they understand the how better
collaboration benefits the organisation.
Acknowledgements
I am grateful to Dave Schlief, whose
feedback and corrections were invaluable
in writing this white paper.
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