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Samsung Electronics, a world leader in

advanced semiconductor technology,

today introduced its image sensor brand

‘ISOCELL®’ as well as demonstrated

leading-edge solutions at the 2017 Mobile

World Congress (MWC) Shanghai.

Samsung’s brand for its image sensor lineup

is named after the company’s own ISOCELL

technology, which is the optimum solution

for today’s devices that require ultra-slim designs with high quality

cameras. First introduced in 2013, ISOCELL technology separates

each pixel with a physical barrier that reduces color crosstalk among

pixels. This allows high color fidelity, enabling excellent image quality

even with smaller pixels.

Samsung ISOCELL is underlined by four technological sub-brands-

Bright, Fast, Slim and Dual-that respond to specific market demands:

ISOCELL Bright sensors deliver bright and sharp images with

high color fidelity and reduced noise in low light environments

ISOCELL Fast sensors provide fast autofocus onto still or moving

objects even when dark

Waldenburg/Germany,

Lanskroun/Czech

Republic, 29 June 2017 – Würth Elektronik

eiSos is pleased to announce its cooperation

with and support for the European Passive

Components Institute s.r.o. (EPCI). The

cooperation includes the development of

easy-to-use web-based tools for designers

of passive component hardware, educational

tools for schools, and promotion of the

passive components industry to everyone

interested in this field.

Würth Elektronik eiSos has become a gold sponsor of EPCI and

co-sponsor of the upcoming international Passive Components

Networking Days PCNS in Brno, Czech Republic, in September 2017.

“Our aim is to be a valued part of the upcoming new digital age

based on advanced modern electronics. Designers of such enabling

Samsung Introduces Image Sensor Brand ‘ISOCELL’

at 2017 MWC Shanghai

ISOCELL Slim sensors adopt the

smallest pixel sizes available in the

market at 0.9-1.0um, yet produce high

quality images for the slimmest devices

ISOCELL Dual sensors can be mixed

and matched in various combinations on

consumer devices to bring about features

demanded in the latest dual camera trend

“Samsung ISOCELL is a brand that

represents the essence of our leading pixel technologies. We

expect the ISOCELL brand to help consumers easily acknowledge

and confide in camera performance as well as overall quality of

the device,” said Ben Hur, Vice President of System LSI marketing

at Samsung Electronics. “With our advanced image sensor

technologies, Samsung will continue to bring innovation to cameras

used in smartphones and other applications.”

At MWC Shanghai, Samsung will be featuring advanced logic

solutions, including the Exynos 9 series with 10-nanometer

FinFET process technology, for a wide range of platforms such as

mobile, Virtual Reality (VR) and wearable devices.

technologies prefer open web sources to

get the latest information, benchmarking,

knowledge base, etc. Easy to find,

online resources of passive components

information, such as EPCI activities and its

website, represent one of the important

communication channels that are growing

in influence,” said Alexander Gerfer, CTO

Würth Elektronik eiSos Group.

“It is our great honour to establish a

cooperation with leading European passive

component manufacturer Würth Elektronik eiSos who shares our

visions and missions. It is a further strong motivation for us to

continue in our efforts to support the passive components industry

and develop new web-based online tools,” said Tomas Zednicek,

President of EPCI.

Informational and educational activities about passive

components

New-Tech Magazine Europe l 15