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2
Introduction
8
Food, Culture, Millennials & the Craft
Brewing Revolution
13
So What Exactly is Craft Beer?
14
Craft Beer is Gaining on Big Beer
15
Beercations & the Rise of Beer Tourism
16
Craft Brewing Responsible for
Significant Occupancy Growth
18
How Much is Too Much?
22
Keys to Success: Financials,
Concept, & Experience
25
Looking Ahead
CONTENTS
3
Craft Brew Retail Services Report