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BENEFITSDIRECT: CASE STUDY
ENROLLMENT
PARTNER
PRODUCT
PRE ENROLLMENT
PREMIUM
Employees
Enrolled
Basic Life
$29,332
490
Supplemental Life
$190,563
537
Disability
$320,766
288
Cancer
$213,718
362
Accident
$151,437
493
Critical Illness
$36,774
117
Supplemental Health
$80,204
143
Permanent Life
$0.00
0
Vision
$0.00
0
Legal
$3,703
16
TOTALS
$1,026,501
2,446
POST ENROLLMENT
PREMIUM
DIFF
Employees
Enrolled
Employees Enrolled
% Increase
$23,868
-18.63%
663
35.31%
$272,757 43.13%
845
57.36%
$282,430
-11.95%
443
53.82%
$179,172
-16.16%
465
28.45%
$123,866
-18.21%
448
-9.13%
$37,507
1.99%
159
35.90%
$25,408 -
68.32%
93
-34.97%
$46,294
68
$67,717
431
$12,507 237.75%
54
237.50%
$1,071,531
4.39% 3,669
50.00%
ENGAGEMENT
ASSESSMENT RESULTS
KCPS Admin Perspective
■■
Communication strategy developed
that supported benefit goals
- 12% of population changed
to better medical plan
■■
Automated data load into payroll systems
■■
Streamlined billing
■■
Reduced communication costs
KCPS Employee Perspective
■■
Opportunity to have benefits explained
was very positively received
■
■
Tangible value -
50% more policies with
only 4% total premium cost increase!
■■
On a scale of 0-5 (highest), 88% of employees
surveyed gave BenefitsDirect enrollers a score of 4 or
5 in response to how educated about their benefits
they were after their session with the counselor.