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RESEARCH AND DEVELOPMENT PROGRAMS, PATENTS AND LICENSES
11
11.2 Intellectual property
11.2.2.
TRADEMARKS
AREVA owns several corporate trademarks. The best known are the AREVA brand
name, the figurative mark and the semi-figurative mark
.
These trademarks designate all of the group’s operations and are protected in all
countries in which the group conducts its operations.
The communication program undertaken to support and accompany the group’s
development is based on the deployment of these trademarks.
Actions taken in this regard – advertising, websites, brochures, sponsorships and
press relations – help strengthen the group’s brand awareness in France and abroad
and position AREVA as a leading brand in the energy sector. With respect to the
trademark defense policy, in particular on the Internet, the Arbitration andMediation
Center of the World Intellectual Property Organization (WIPO) has emphasized the
well-known nature of the AREVA brand.
Protection of AREVA’s trademarks is accompanied by initiatives to protect and
defend the domain names necessary to its operations.
Specific names or distinctive signs of products and servicesmarketed by the AREVA
group are also protected by registered trademarks (e.g. the
, Manuela and
Sogefibre marks).
11.2.3.
LEGAL ACTIVITIES
In 2016, AREVA entered into several research and development and partnership
agreements in international markets for which balanced and profitable intellectual
property strategies were devised in the interests of the group as well as of its
partners.
AREVA endeavors to preserve its intellectual property rights in all agreements
with third parties, particularly joint property regulations, license agreements and
technology transfer agreements, to optimize the management of its intellectual
property and prevent its unauthorized use.
To protect its intellectual property rights, AREVA’s policy is both proactive and
reactive.
11.2.4.
IN 2017
The group intends to pursue, strengthen and organize its intellectual property
initiative to support the growth of its research and development efforts and the
development of new partnerships, in keeping with the group’s industrial and
marketing strategies, andwith the goal of making intellectual property a fundamental
tool of the group’s strategy.
2016 AREVA
REFERENCE DOCUMENT
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