The Retailer SUMMER 16_v7

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retailer | summer 2016 | 15
5. Make the Most of Mobile
In the UK’s top four online export markets – China, USA, Germany
and France – desktop computers remain consumers’ preferred
device for online shopping. Yet smartphones continue to close the
gap, underlining the growing importance of mobile commerce for
our nation’s online retailers.
In China alone, the number of smartphone users is expected to top
563 million in 20161, while 83% of Chinese cross-border shoppers
use their smartphones to purchase abroad. Tap into this boom by
making sure your website is mobile-optimised and by setting it up
to accept mobile payments from anywhere in the world.
You can expect to hear more and more about the importance of
international online sales as the number of shoppers heading to our
stores continues to increase. The opportunity is there for the taking
for ambitious retailers who are ready and open for global business.
For further information, please contact:
SIMON MORAN
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PayPal has released results from two international
studies undertaken with Ipsos MORI:
• In March 2016, PayPal released research exploring how
small-to-medium-sized businesses are selling abroad.
The study was conducted in six major online retail markets –
the UK, USA, France, Germany, Italy and Spain with a
total sample size of 1,214.
• In November 2015, PayPal released research exploring how
online shoppers buy internationally. The study was conducted
in 29 countries with a total sample size of 23,354.
1 Source:
“PayPal refunds
the cost of
returning
unwanted goods
for shoppers in
25 overseas
markets”
customer focus