TPT May 2012

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Industry News
18 May 2012
Ameritherm rebrands to Ambrell
AMERITHERM, an induction heating
systems provider, has announced that it
is rebranding to “Ambrell – an Ameritherm
company” worldwide. TheAmbrell brand was
introduced outside of the USA several years
ago thanks to considerable international
growth, and the updated branding enables
Ambrell to exhibit one unified brand across
the world.
Ameritherm was founded on the
philosophy of delivering induction heating
solutions with superior responsiveness.
That philosophy has enabled the company
to grow into an organisation with more than
10,000 system installations in more than 50
countries. That demand has necessitated
several expansion projects at its global
headquarters in suburban Rochester, New
York while sales and laboratory offices have
been added around the globe.
With a single brand and a unified
message displayed across the world, it will
help facilitate further growth. Cheltenham
Induction Heating rebranded to Ambrell Ltd
in 2011 and now withAmeritherm rebranded
to Ambrell, all of the Ameritherm companies
will be unified with Ambrell branding. So
regardless of where a customer operates,
they will see the same branding.
“This rebranding effort is driven by our
rapid international growth,” says chief
executive officer Richard Rosenbloom. “We
will now have one face around the world,
so customers who operate internationally
will see the same brand at each site and
know they’re working with the same great
systems. However, the Ameritherm name
will not be forgotten, as Ambrell is and
always will be an Ameritherm company.”
Ambrell – USA
Website:
Bureau in Cairo moves to Dubai
and becomes sales and
service office
IN January 2012 Sikora established the
Sikora Middle East office, based in Dubai,
UAE. The office supports customers in
service as well as sales questions.
In 2008 Sikora opened a service bureau
in Cairo, Egypt to optimally serve customers
in the Arabic region.
Due to the continued political tensions
in that region the headquarters moved to
Dubai. Head of Sikora Middle East is Karim
El Nahas.
Previously, he was responsible for the
service bureau in Cairo. The office in Dubai
offers Sikora the opportunity to optimally
fulfil the increasing demands of Arabic
customers with individual service and
reliable customer support.
Customers receive service from 11
Sikora offices worldwide to assure a
quick and reliable customer service. They
work together with more than 30 regional
representatives worldwide.
Sikora AG – Germany
Email:
Website:
Record number of orders in 2011
INDUSTRIAL Magnetics Inc, a designer
and manufacturer of innovative magnetic
lifting, fixturing, conveying and separation
solutions for a wide variety of industries,
has announced that the company booked
11,813 orders in 2011, setting a record
high.
“As we celebrated our 50th year in
business in 2011, we could not have been
more pleased to also celebrate a record
number of orders and the highest grossing
year in our company’s history,” states IMI’s
general manager, Dennis O’Leary.
“I think our dedication to providing the
right product for the application, at the right
time for our customer has been an integral
part of our success.”
Bud Shear, president, adds: “We are
extremely grateful to our customers,
suppliers and employees who support our
mission of being an organisation that’s
recognised for product quality, ethical
values and expertise, as well as the best
source of creative solutions and products
in the industries and markets we serve.
We’re looking forward to what’s already
starting out as another promising year.”
Since 1961, Industrial Magnetics, Inc
has been an industry leader in providing
innovative permanent and electromagnetic
solutions to meet the exact needs of
applications in the automotive, appliance,
metalworking, food processing, packaging,
aggregate, mining, recycling industries and
more.
Industrial Magnetics – USA
Email:
Website:
Karim El Nahas is head of Sikora Middle East