MCC Corporate College: 2017 Abbreviated Summer Schedule

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Ready, set,
Launch your business!
MCC Corporate College has developed an entrepreneurship training series that provides students with 12 hours of
instruction covering the basics of starting one’s own business. It is taught by Bob Gerace, a distinguished former
management development trainer at Paychex and U.S. Navy veteran with more than 30 years of experience
in mentoring and influencing business leaders at all levels, from new managers to senior officers. The series is
offered in three modules:
3 SESSIONS THIS SUMMER: WEDNESDAYS, JULY 19, AUGUST 2 & AUGUST 16
8:30AM - 12:30PM
LOCATION: EASTMAN BUSINESS PARK
200 WEST RIDGE ROAD, ROCHESTER, NY 14615
SERIES PRICE: $575
INDIVIDUAL SESSION PRICE: $199
Developing a Business Plan
provides the essentials for creating
a business plan for eventual
presentation to potential investors.
Topics include concept testing,
determining profit goals and
required sales volume, comparison
to industry averages, competitive
comparisons, work flow analysis,
equipment required, square
footage required, job descriptions,
development of employee policies,
and corporate identity graphics.
Course outcomes include the
creation of a business plan and
timetable for a launch plan.
Understanding Small Business
Finance offers a user friendly,
high level, and fun approach to the
three essential financial statements
necessary to run any business:
the balance sheet, profit and loss
statement, and cash flow projection.
Upon completion of this course,
students are able to describe the
components and methodology for
each report.
Developing a Marketing Plan
helps students determine how they
are going to sell their product or
service in the marketplace. This
course guides students to answer
numerous questions related to
consumer behavior, including
identifying the target audience,
crafting a marketing message,
determining which channels to
use to disseminate the message
to consumers, and deciding how
much to charge for the product or
service. Additionally, students also
will learn the basics of how to grow
their business in a competitive
environment.