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Visitor satisfaction is considered one of the prime variables to sustain competitive business
in the tourism industry. Customers must have
good satisfaction rates related to atmosphere, safety, comfort and culture in order to create a positive experience. Service, products, and
other resources provided by tourism destinations can produce customer retention as well as positive word-of-mouth for prospective visitors.
Tourism destinations and CVBs are facing competition on a global level. The CVB
must focus its attention on providing a positive
experience for its customers
in order to edge above our competitors and remain one of the leading destinations to visit.
Strategic Priority - Enhance the Visitor Experience