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Social media and OTAs’ influence on vacation planning is fundamentally changing visitor decision making. Visitors are increasingly
able to source destination and experiential travel targeted to their specific interests.
Visitors are looking for vacations that can offer
them experiences that specifically speak to their interests.
Targeting visitor segment preferences identified by the Maine Office of Tourism for the Greater Portland region provides us with
insight on what motivates the type of traveler we want to attract. We will use this information to
guide our marketing strategies to
connect more of the right type of visitors to the right members.
Strategic Priority - Connect Visitors With Members