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The lifeblood of our organization is the members who support
the Convention + Visitors Bureau’s marketing of Greater Portland.
In recent years, the CVB has seen an 8-11% attrition rate and has identified member loyalty and retention as an area for continuous
improvement.
It is critical that we focus our efforts equally on member retention and new member recruitment
while providing value
on their investment.
The goals put forth will be designed to provide the best possible return on membership investment through more
effective communication programs that keep the CVB top-of-mind as the tourism leader
positioning the CVB as an imperative, cost-
effective resource
through collective marketing.
Strategic Priority - Improve Member Retention + Recruitment