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FUNDING
Focus should be on a funding model for the CVB that
increases the budget outside of membership dollars
in order to be competitive with other destinations
and allows us a greater opportunity to promote and
enhance the shoulder season visitation.
PUBLIC AWARENESS
Our greatest opportunity over the next five years
is raising public awareness. Through our process
we found that
members and the Greater Portland
community don’t completely understand what we
do and how we differ from other organizations.
This limits the number of businesses that seek
out the CVB for tourism marketing programs and
additional business resources.
Identified Key
Issues + Opportunities
As a membership organization, we sought direct input from our members, board, and staff as well as a group of potential members. Based on surveys from our members, a
board and staff SWOT analysis, and a blind focus group, we were able to compile results that guided us through our process of determining our top strategic priorities. The
results were as follows: