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Greater Portland
Convention + Visitors Bureau
Table of Contents
Letter from the President + CEO
3
Executive Summary
4-5
The Process
6
SWOT Analysis Results
7
Identified Key Issues + Opportunities
8-9
Top Five Strategic Priorities
10-11
Goals + Tactics
12-27
Conclusion & Next Steps
28
Board of Directors
29
CVB Staff
30-31
WhoWe are
The Greater Portland Convention + Visitors Bureau (CVB) is a not-for-profit destination marketing organization
charged with representing the Greater Portland region and enhancing the long-term development of our
communities through a travel and tourism strategy. The Greater Portland CVB is a membership-based
organization, bringing together businesses that rely on tourism and meetings for revenue.
Our Mission
The mission of the Greater Portland Convention + Visitors Bureau is to stimulate the economic vitality of Greater
Portland by soliciting and servicing conventions, meetings, groups, and visitors, and by promoting Greater
Portland as a preferred destination.