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From left to right: Frederic Longuépée, Deputy General Manager
at Paris Saint-Germain, Patrick Kluivert, Director of Football at
Paris Saint-Germain, Helena Norrman, Senior Vice President and
Chief Marketing and Communications Officer at Ericsson, Franck
Bouetard, Head of Ericsson France, and Boris Serapian, Chief
Information Officer at Paris Saint-Germain
New Automotive Chips from STMicroelectronics Bring High-End
Graphics, Audio, and Video to Entry and Mid-Range Vehicles
Full-digital instrument panels that give a high-end feel to any
car are coming to the mid and entry ranges, enabled by new
technology from STMicroelectronics (NYSE: STM) , a global
semiconductor leader serving customers across the spectrum
of electronics applications and a top supplier of advanced
automotive ICs.
ST’s new Accordo 5 family of automotive processors meet
crucial display-performance and security demands in a low-
power compact platform suitable for lower-cost vehicles. The
devices enable state-of-the-art digital instrument clusters and
Audio/Video/Navigation (AVN) head units to become more
affordable than ever by integrating the complete graphics,
video, and audio functionality on-chip to save design costs
and simplify assembly.
Accordo 5 devices provide features that have high value
for car drivers, including smartphone mirroring that gives
Helena
Norrman,
Senior Vice President
and Chief Marketing and
Communications
Officer,
says: “We are very excited
with this agreement that
will both help Paris Saint-
Germain to improve its
sports performance and its
fan experience, as well as
allow Ericsson to show its
technological
leadership.
Together with Paris Saint-
Germain’s staff, we will
ensure that one of the most
successful football clubs
is also one of the most
technologically advanced.”
Ericsson will create, operate and manage a sports
performance information system as a service for Paris
Saint-Germain. The information system will consist of
access to content such as music and navigation services on
the phone safely through the vehicle’s own user interface.
The state-of-the-art host processor and high-performance
video and graphics engines can present complex information
displays, such as simultaneous user-interface plus rear-view
camera with navigation and video preview. There is also video
playback for major formats including H.264 and DivX®, 2D
and 3D graphics with effects such as blending and overlays,
as well as USB connections and SD-Card interfaces.
Less visible to users, but critically important to today’s
increasingly connected cars, Accordo 5 chips integrate a
high-performance microcontroller that secures the interface
between the head unit and the main vehicle network.
Built-in features of this microcontroller include boot-code
authentication, secure interconnect, and high-performance
data encryption.
a centrally managed data
storage platform that stores,
manages and controls data
captured from all of Paris
Saint-Germain’s
sports-
related businesses.
Secondly, Ericsson will create,
operate and manage a digital
experience backend system
which will be the single point
of access to data and services
required by all of Paris Saint-
Germain’s digital platforms,
including its web site, mobile
apps, onsite fan experience
solution, and in-stadium big
screens and monitors.
Thirdly, Ericsson will provide Paris Saint-Germain with
technology consulting and innovation services. A joint team
of Ericsson and Paris Saint-Germain staff will analyze and
define new solutions, innovations and improvements.
New-Tech Magazine Europe l 11