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I met Frank Hansen - Regional Vice
President Central & East Europe,
Avnet Silica, Yulia Milshtein –
Director of Operations and Business
Development, Avnet ASIC and Pavel
Vilk - Director of Engineering, Avnet
ASIC, at Embedded World 2017 for a
conversation about AVNET and their
activity.
ASIC activity in Avnet Silica
Yulia: "Avnet ASIC Israel (AAI) is a fully
owned subsidiary of Avnet, providing
ASIC design and manufacturing
services. ASIC abbreviation stands for
Application Specific Integrated Circuit,
it is a technology and methodology
that enables customers an optimized
and unique solution, designed
specifically for them and owned by
them. This solution is very attractive
mainly to volume customers, due to
initial NRE investment. ASIC solution
is optimizing the unit price, area and
power. We are the ASIC veterans of
the Israeli market for over 30 years,
with 350 successful projects; many of
them include mass production. In few
last years ASIC is becoming a strong
trend, completely “re-inventing itself”
almost a “must” of a certain markets,
such as Automotive, Wearables and
IoT in general, Medical, Industrial,
end of life and many more markets
that need low power, enhanced
performance or that are highly
cost sensitive. Avnet management
recognized the opportunity in offering
the ASIC Services across Europe,
and decided to scale up the activity.
Today, every Technical Sales person
in Avnet can offer his customer
ASIC full turnkey solution as part of
the line card. This service perfectly
complements the ASSP and FPGA
offering of Avnet."
Avnet Silica & ASIC
Frank: "In the Embedded World fair
we introduce the ASIC team to the
European market. I feel that the
Avnet at
Embedded
world 2017
New-Tech Europe
connection between Avnet Silica &
ASIC is very strong. We also see a lot
of customer opportunities for ASIC in
central Europe".
AAI offering
Yulia: "AAI is a service company; we
don’t compete with our customers.
Our purpose is to enable the fastest
and most robust pass for the customer
to mass production. We offer a holistic
solution: from customer concept or
spec all the way through architecture,
logical design, IP selection and
integration, including strong Analog
capability, emulation and backend
design. On the manufacturing side,
we offer full productization and
production management cycle:
package development, test program
and
hardware
development,
prototype bring up and porting to
mass production site, qualification
and mass production management
(independently or through Avnet
channel). Customer can give us an
RTL or alternatively his FPGA code or
his board design and we will send a
tested chip to his end customers. Ours
design team is comprised of proficient
and knowledgeable ASIC, system/
CAD and analog engineers, who have
expertise in all aspects of Architecture,
ASIC, analog, FPGA designs and
implementation. The Design Center,
fully equipped with state-of-the-art
CAD tools and infrastructure. We
have an access to a broad range
of advanced technologies for ASIC
manufacturing,
(0.18µm-14nm,
low leakage, automotive process,
embedded flash, special processes for
sensors, SiGe etc.) We offer one stop
shop from concept to tested chip."
Trends in ASIC markets
Pavel: "Being a CUSTOM solution, and
APPLICATION AGNOSTIC, the ASIC
technology enables us to optimize our
system in a wide range of applications
in todays’ hot markets. As well, the
24 l New-Tech Magazine Europe