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CAPITAL EQUIPMENT NEWS
JUNE 2017
26
PROFILE
SIGNALLING
POSITIVE VIBES
Ahead of next year’s bauma CONEXPO AFRICA, Elaine Crewe, CEO of Messe
München South Africa, is encouraged by the preparations of the third edition of
the trade fair thus far. She is also of the view that the market may not be out of
the woods yet, but signs of recovery are apparent, writes
Munesu Shoko
.
Elaine Crewe, CEO of Messe München
South Africa.
Munesu Shoko (MS): We are about a year
before the third edition of bauma CONEXPO
AFRICA. How are the preparations going at this
stage?
Elaine Crewe (EC):
Preparations are going
very well; both local and international
interest has grown due to the success of the
first two editions of the trade fair.
MS: What are some of the new key
initiatives lined up for next year’s
show?
EC:
As we have now moved into a three-year
cycle, we are encouraging our exhibitors to
show off their latest innovations. The new
616 exhibitors from 42 countries
14 311 visitors
from 75 countries
FACTS AND FIGURES
ELAINE’S BACKGROUND
Elaine Crewe was appointed by Messe München
GmbH to lead its newly established Messe München
South Africa subsidiary in 2012, just ahead of the
inaugural bauma Africa which took place from
September 18 to 21, 2013, in Johannesburg. Crewe
has extensive experience in the organisation
of events and trade exhibitions. Prior to her
appointment to lead Messe München’s African
ventures, she had been working for the Ghallager
Convention Centre, one of the largest conference
and exhibition venues in Africa, since 2006, where,
at the time of her departure, she was the exhibition
manager of the organisation, responsible for the
coordination of all exhibitions and special events.