Construction World June 2015

CONSTRUCTION WORLD

JUNE

2015

PROPERTY

The Radisson Red in the Silo

District is on track to welcome its

first guests towards the end of

2016. The new upscale lifestyle

select concept hotel is being developed

and funded by the V&A Waterfront at a total

capital cost of R380-million.

David Green, CEO of the V&A Water-

front, said, “A concept as fresh, exciting and

innovative as Radisson Red will perfectly

complement the existing hotel offering at

the V&A Waterfront. I have no doubt that the

proposed innovations of the concept will

be incredibly well received by business and

leisure travellers alike and make their hotel

experience unlike any other.”

This hotel straddles the 3 and 4 star

segments. According to a Pam Golding

Hospitality Hotel Market Overview, the 3-star

market in Cape Town is the best performing,

with an annual occupancy of 71,5% while

the 4-star market remains the largest in

terms of room nights sold. The 3-star sector

has seen uninterrupted occupancy growth,

with minimal supply entering the market in

recent years.

While Cape Town is going into a period of

intensive supply development, the number

of rooms that would enter the market would

still be marginally less than the supply that

entered between 2007 and 2010, when

almost all supply was positioned in the

5-star category.

The report concludes that with the addi-

tional supply, the market will enjoy almost

uninterrupted demand growth, increasing to

71% in 2016.

Ideally positioned for the business trav-

eller, the leisure traveller is not discounted.

South Africa’s tourism industry is expected

to grow 3,4% this year, faster than the fore-

cast 2% in the wider economy, according to

new research released recently by the World

Travel and Tourism Council.

Nestled between the Zeitz Museum of

Contemporary Art Africa (Zeitz MOCAA) and

the office and housing developments that

will comprise the Silo District, the Radisson

Red will be tech and design savvy, relevant

and pragmatic, and focus on creating an

experience that is truly guest-centric.

The hotel’s offerings will include

flexible, functional guest rooms, paperless

check-in, and 24/7 deli and bar, and will total

235 rooms.

Developed in partnership with dynamic

international hotel group Carlson Rezidor,

‘Radisson Red’ is a new upscale lifestyle

select brand in the group’s portfolio, and is

perfectly suited to Cape Town’s most visited

destination, the V&A Waterfront.

“With more than 24 million visitors

annually, we believe the V&A Waterfront is

an attractive prospect for this new hotel,”

said Wolfgang M. Neumann, president and

CEO of Rezidor.

“We are delighted to announce the first

Radisson Red in EMEA in a location as prom-

inent as the V&A Waterfront – giving our

new brand both local and global visibility,

and being a perfect match with the brand’s

values: Radisson Red is inspired by the

trends and lifestyle of the Millennium and is

totally tapped into modern, high-octane and

high-tech travellers”, said Neumann.

Martin Kearns, development executive

at the V&A Waterfront, said, “The hotel will

add to the mixed-use appeal of the Silo

District, and will offer convenient and acces-

sible accommodation to not only the inter-

national business traveller, but locals alike.”

The V&A is currently home to 6 five-star

hotels, 2 four-star hotels and 2 three-star

hotels. The Radisson Red will be the first

new build since the One & Only in 2009. The

newest of the Waterfront hotels is the Queen

Victoria, the result of the refurbishment of an

existing building in 2011.

Carlson Rezidor currently operates five

hotels offering almost 800 rooms globally,

all under the Radisson Blu, Radisson Red

and Park Inn by Radisson brands.

V&A WATERFRONT’S

newest hotel

Cape Town’s V&A Waterfront will soon be home to international

hotel group Carlson Rezidor’s first new concept in Europe, Africa

and the Middle East (EMEA).