BCAcademicCatalog2016

BUS 3033 International Business

This upper-level business elective examines the benefits, intricacies, and pitfalls of partici-

pating in the global business environment. Special attention is given to the divergences in

international cultures, economic, political, and legal systems that create the special chal-

lenges facing companies engaging in international business strategies. Prerequisite: JR/SR

Standing. (Spring)

BUS 3113 Legal Environment of Business

Study the U.S. legal system, laws, civil procedure, contracts, government regulation, and

agency. (Every Fall)

BUS 3123 Business Law

Designed toward the law section of the CPA exam. Includes items related to the Uniform

Commercial Code. (Every Spring)

BUS 3133 Entrepreneurship

This upper-level business elective explores the development and role of entrepreneurs in

the global business environment, with special focus on practical applications useful to

potential entrepreneurs. Studies will include understanding the relationship between in-

novation and entrepreneurship, development of a viable entrepreneurial business plan, and

success and failure stories from real world participants. Prerequisite: JR/SR Standing. (Al-

ternating Spring)

BUS 3203 Public Relations (same as COM 3203)

Overview of the history of public relations in American society. Study of theories and

methods involved in successful communication between organizations and their publics.

(Fall and Spring)

BUS 3223 Business Communication

This course is designed to aid students in developing and refining both their written and

oral communication skills, which are necessary to effectively and efficiently communi-

cate in a professional business environment. This will be accomplished through planning,

composing and evaluating written communication, report writing and oral presentations.

Current theories of communication, perceptions, and semantics will be used. Teaching/

learning methods will include reading, critical thinking, close analysis of business and

professional documents, in-class writing and oral exercises, brief lectures, formal writing

assignments, group projects and in-class testing. (Fall and Spring)

BUS 3243 Advertising and Promotions (Same as COM 3243)

A comprehensive examination of the research, planning and production required to cre-

ate and evaluate advertising campaigns. Attention is given to the interrelationship among

advertising creative strategy, management issues and message impact. Prerequisite: BUS

3023. (On Demand)

BUS 3283 - Mobile Development – HTML5

This course will start putting everything together that students have learned in previous

courses and begin applying this knowledge to mobile development that will allow them to

create applications and website that function on whatever device the user may use. BUS

3283 builds on the concepts taught in the previous courses. Prerequisite: BUS 3823 (on

demand)

BUS 3293 - Advanced Mobile Development

This course builds upon BUS 3283 Introduction to Mobile Development and allows stu-