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or a not-for-profit social enterprise. The course reflects the most recent research in this dis-
cipline, focusing on the distinct phases of opportunity recognition, assembly of the finan-
cial and human resources needed to exploit the opportunity, and launching the new venture.
EBE 3163 Entrepreneurship
Entrepreneurship is a practical hands-on business course designed for students interested
in starting their own business and/or the newly founded business. The course focuses on the
steps necessary to create, maintain, modify and market the new business from an entre-
preneurial perspective. Students will develop a business plan, find ways to secure financ-
ing, develop a mentoring relationship and learn marketing techniques.
EBE 3183 e-Business
e-Business explores what an e-business is and how it is managed. E-Business is an in-
terdisciplinary topic encompassing both business and technology. Basic business aspects
and applications throughout the business world include commercial business, government,
education, and health services. The major characteristics, opportunities and limitations of
this form of business are explored. Students study various issues and risks that exist in the
rapidly changing world of e-business.
EBE 4113 Small Business Management
Small Business Management focuses on both the entrepreneurial aspect and continu-
ing management of small businesses. We will generally define small business, for pur-
poses of this course, to be geographically local, have fewer than 100 employees, and where
one or a few individuals provide initial financing. The course will focus on leadership, deci-
sion- making, management, marketing, financial controls and other necessary processes to
insure the successful start-up and long-term health of the small business enterprise.
EBE 4203 Ethics for the Entrepreneur
Public debates over ethics and integrity (as well as the general quality) of leadership have
spurred new examinations of how those who are responsible to the public should behave
and what should be expected of an ethical leader. This course not only examines these
issues and challenges, but goes on to help the student develop the actual capacities need
to make ethical judgments in public settings, as well as create an ethical and accountable
environment in public organizations.
EBE 4213 Strategic Internet Marketing
Strategic Internet Marketing focuses on theoretical investigation, brainstorming, and case
analysis, skills and strategies that are necessary for effective marketing via electronic media.
With particular emphasis on Internet-based media, topics include developing an online
corporate identity, online market research, interactive and database website strategies,
creating and maintaining website content, proactive marketing tactics, analysis of website
statistics, measuring online marketing results, and the development of a strategic Internet
marketing plan.
EBE 4243 New Ventures for the Entrepreneur
New Ventures for the Entrepreneur is a practical guide to understanding new ventures,
providing students with exposure to every crucial aspect of the entrepreneurship experi-
ence. Students are introduced to the realities of entrepreneurship and the misconceptions
surrounding it. Useful models and frameworks, complemented by practical advice and
guidelines, provide students with a solid foundation to launch their own businesses while
understanding the various risks their startup may face.