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51

J U L Y , 2 0 1 7

See the complete list of Ultimate Sponsors on page 2 of this issue.

blends with contrasting colors that are designed to enhance

your home’s exterior and give it unexpected depth and

beauty. There are five colors that come in this collection:

Cedarwood Abbey, Mountain Sage, Castlewood Gray,

Tuscan Sunset, and Woodberry Brown. Not only are these

shingles beautiful, but they are designed with Advanced

Protection

®

Shingle Technology, which reduces the use of

natural resources while providing excellent protection for

your home. They also have StainGuard

®

Protection which

helps ensure the beauty of your roof against unsightly blue-

green algae. In addition, they also pass Class A fire rating

from Underwriters Laboratories and have Dura Grip™

Adhesive that seals each shingle tightly and reduces the

risk of shingle blow-off.

Have you or your company received any

recent awards or certifications?

For the fourth year in a row, GAF is honored to have

earned the Women’s Choice Award

®

— based on

extraordinary recommendations from their female cus-

tomers in a customer satisfaction survey conducted by

WomenCertified

®

Inc. GAF received this award based

on excellent survey scores, including the vast majority

of customers rating the experience and overall quality

of GAF as “extremely satisfied.” In fact, 100% of the

female customers polled said they would definitely rec-

ommend GAF to their family and friends.

What trends do you see for the Community

Association industry?

When looking for HOA trends, one must look at trends

in the overall housing market – several of which have

direct implications to HOAs.

The combination of increasing rental rates along with a

lack of rental inventory is making housing purchases more

appealing. This is true not only for Baby Boomers, who

may be interested in downsizing, but also for Millennials,

the largest living generation in the U.S., who will be mak-

ing their initial home purchases. What is interesting is that

both Baby Boomers and Millennials appear to have similar

desires when it comes to housing – they want convenience

and amenities that fit their lifestyle whether that be a closed-

in suburban location that provides quick access to city

services and attractions, the inclusion of digital technology

and the ability to be continuously connected, or energy-ef-

ficient buildings that support green efforts. HOAs need to

allocate time and effort to get the pulse of their extended

communities and plan for the changes needed to keep

them updated and current to prospective home-buyers.

HOAs also need to be able to effectively communicate

their efforts through digital channels. Social media should

be considered a medium that will enable and encourage

community involvement and engagement – providing chan-

nels for an HOA to inform, learn from, and respond to the

needs of their residents.

Q

“Choosing a GAF Master

Elite

®

Contractor is ensuring

you’ll be dealing with a quality,

reputable, and dependable

professional contractor who knows

how to install GAF products...”

Courtesy CAI-NJ.