WCA March 2012

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Wire & Cable ASIA – March/April 2012 10
DALOO welcomed more than 10 VIPs from the major cable
producers all over the world at a recent open house in
Changzhou, China. Delegates attended the day from
France, Egypt, USA, China, Philippines, Japan and Korea.
While Mr Guy Soulas, general manager of Daloo, introduced
the organisation and business partners for the day, the
skilled test engineers team demonstrated a rigid stranding
machine 54 wires and operated the side loading system
with bobbins.
Some guests were more interested by the quality of the
frame, others by the safety devices or the specific
requirements of the line.
The visitors also appreciated the chance to check Daloo’s
facilities and strict tracking system applied to guarantee the
quality of every material and component in the
manufacturing process.
Daloo Machinery – China
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VIPs at Daloo open house▲
▲ The open day at the Daloo site in Changzhou
The price of copper has fallen by 25
per cent since its peak in February last
year. With copper accounting for 80 to
85 per cent of its copper cable
production costs Elsewedy Electric,
believed to be the Arab world’s biggest
cable maker, is boosting productivity.
“Working investment savings for the
copper cable business could amount
to as much as $33 per tonne, for every
$100 fall in copper prices,” said
Ahmed Hafez, an analyst at
AlembicHC in Dubai. “This should ease
balance pressure, which has been a
primary concern for the past year.”
Elsewedy has four main business
segments: wires and cables, electrical
products, turnkey projects and wind
energy, with the low-margin wires and
cables sector the primary revenue
source (more than 75 per cent of
revenue and 60 per cent of value of
gross profit during 2010).
Elsewedy has also pursued a
geographic expansion strategy,
establishing cable plants across the
Middle East in poor and
underdeveloped infrastructure markets
that could potentially serve as export
hubs for neighbouring markets, such
as Sudan and Ethiopia to the rest of
Africa, and Yemen and Syria to Iraq.
Elsewedy – Egypt
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Cheaper copper lifts Elsewedy’s profitability