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ASK THE EXPERT
Promote Events
Promoting events you’re hosting or
attending is a quick way for your customers
to engage and talk about your business.
Communication
Never underestimate the importance
of communication with a large group or
a single customer through Twitter.
If a customer tweets you a question or a
concern, a simple, prompt reply can go a
long way in terms of customer loyalty.
Customer Service
Fairly recently, Twitter implemented
the option to let users know whether an
account provides support. This allows
customers to click on a button on your
account and will indicate when an exact
response time will be given. This can be
turned on and off based on customer
service availability hours.
Visual Appeal
Twitter allows you to customize
the look and colors of any aspect on
your page. You can also upload your
company’s logo as the background
or header. Using your company’s
colors will help your account look
professional and unique.
Follow Customers
While this might seem like a simple
idea, it is important to follow your
customers to display that you truly care
about their interests. Building a strong
online relationship will lead to an even
stronger business link.
Offer Special Deals to Followers
Special sales and deals that are
exclusive only to your Twitter followers
will not only bring people into your
store, it will also increase your followers.
Doing this periodically is a great way to
measure your online engagement.
Job Openings
Share new roles by posting links to
apply for open jobs at your business
directly on your page. This will
increase the chance of hiring more
technologically savvy employees.
Remember to use tools like analytics
to discover just how well your job
openings are being received.
Find Blish-Mize
Online!
Blish-Mize is now on Twitter!
Follow us at @blishmizeco.
The first 10 Blish-Mize
customers who follow us on
Twitter will win a Blish-Mize hat!
“While this might seem
like a simple idea,
it is
important to follow your
customers to display
that you truly care
about their interests.”
6
Fall 2017 •
Hardlines
Strategies