MIND THE GAP BETWEEN RECOGNITION AND
ADOPTION
CRE leaders around the world recognise that the work
environment is an important factor for attracting and
retaining talent. Nine out of 10 global survey respondents
said the physical workplace is a fundamentally important or
critical factor in securing superior workers and enhancing
their wellbeing.
Yet, many said their workplace practices fall short of
providing a “great place to work” or an ideal environment
for attracting innovative workers. 63% of respondents
said their companies dedicate less than 25% of space to
collaboration, although this varied by industry: 47% of
financial services firms devote at least one-quarter of space
to collaboration, but only 8% of industrial sector firms do.
The two most surprising facts from the workplace survey
are the pace of adoption of agile workplace strategies
and introduction of co-working space as part of standard
portfolio strategy. 22% of respondents are already using co-
working space and a stunning 69% have implemented or are
testing agile workplace policies with 89% in EMEA.
WORKPLACE
of global responses indicated that they
have compulsory workplace standards, with
APAC witnessing a higher proportion.
WORKPLACE STANDARDS
EMEA
WORKPLACE AS A CRITICAL OR VERY
IMPORTANT TALENT RETENTION FACTOR
U.S.
APAC
25%
33%
44%
North America
89%
91%
96%
33%
EMEA
APAC
CONCLUSION
The alignment of CRE strategies with corporate priorities continues to be an elusive goal, but the survey results show progress
in several areas persists a penny-wise-and-pound-foolish focus on occupancy cost reduction often driven by the lack of clear
process to translate wider organisational strategies into practical CRE decision making. On the other hand, the fast-rising levels
of flexibility and co-working space, and the changing location strategy to more effectively pursue talent, show that C-suite
executives are starting to make the connection between leading-edge CRE strategy and corporate success.
TAMÁS POLSTER
Co-head of Strategic
Consulting, EMEA
Global Occupier Services
tamas.polster@cushwake.comDAVID PETROCZY
Business Consultant
Strategic Consulting, EMEA
Global Occupier Services
david.petroczy@cushwake.comANDREW HEARD
Research, EMEA
andrew.heard@cushwake.comNEIL MCLOCKLIN
Co-head of Strategic
Consulting, EMEA
Global Occupier Services
neil.mcklocklin@cushwake.com50 The Occupier Edge