,Q WKLV FRQWH[W WKHUH LV QRZ YDVW SRWHQWLDO IRU
FRPSHWLWLYH DGYDQWDJH ÀUVWO\ E\ GHYHORSLQJ
VXVWDLQDELOLW\ DGYDQWDJHG SURGXFWV DQG
services that better meet customer needs
while delivering environmental and social
EHQHÀWV DQG VHFRQGO\ WKURXJK VXVWDLQDELOLW\
driven productivity gains whereby carbon,
HQHUJ\ DQG ZDWHU UHGXFWLRQ DFWV E\ SUR[\ DV
D GULYHU IRU ZLGHU UHVRXUFH HIÀFLHQF\ GLUHFWO\
EHQHÀWWLQJ WKH ERWWRP OLQH
$V ZLWK DQ\ EXVLQHVV SURSHUW\ FOLHQWV
and consultants need to differentiate
themselves from their competitors, and
remain aligned with changing demand.
Occupiers are increasingly knowledgeable
DERXW WKH EHQHÀWV RI VXVWDLQDEOH EXLOGLQJV
not only to the environment but also to
themselves in terms of operating cost savings,
brand values, corporate responsibility,
occupier comfort, wellbeing, productivity,
health and educational outcomes.
0DQ\ RI WKHVH EHQHÀWV FDQ EH ¶PRQHWLVHG·
7KH :RUOG *UHHQ %XLOGLQJ &RXQFLO·V
UHSRUW 7KH %XVLQHVV &DVH IRU *UHHQ
Building presents compelling evidence of the
HFRQRPLF EHQHÀWV RI VXVWDLQDEOH EXLOGLQJV
,Q SDUWLFXODU LW FLWHV VWXGLHV OLQNLQJ QDWXUDO
daylight and operable windows to increases
LQ RFFXSLHU SURGXFWLYLW\ RI XS WR ,WV
IROORZ XS UHSRUW +HDOWK :HOOEHLQJ
3URGXFWLYLW\ LQ 2IÀFHV FLWHV HYLGHQFH RI D
FOHDU OLQN EHWZHHQ WKH GHVLJQ RI DQ RIÀFH
and its impact on the health, wellbeing and
SURGXFWLYLW\ RI LWV RFFXSDQWV (PSOR\PHQW
UHODWHG FRVWV W\SLFDOO\ DFFRXQW IRU
RI
RIÀFH RSHUDWLQJ FRVWV WKHUHIRUH HYHQ VPDOO
increases in employee health, wellbeing and
SURGXFWLYLW\ FDQ UHVXOW LQ VLJQLÀFDQW ÀQDQFLDO
EHQHÀW )XUWKHUPRUH HPSOR\HUV QHHG WR
DWWUDFW DQG UHWDLQ WKH EHVW VWDII ¶*HQHUDWLRQ
<· ZDQWV WR ZRUN GLIIHUHQWO\ DQG LV SDUWLFXODUO\
DWWXQHG WR WKH EHQHÀWV RI VXVWDLQDEOH
ZRUNSODFHV 6R WKHUH LV DQ RSSRUWXQLW\ WR
align with demand from this growing market
segment.
5HFRJQLVLQJ WKLV RSSRUWXQLW\ 7KH (QWHUSULVH
&HQWUH LV DQ H[HPSODU GHYHORSPHQW E\ WKH
$GDSW /RZ &DUERQ *URXS XQGHU FRQVWUXFWLRQ
DW WKH JDWHZD\ WR WKH 8QLYHUVLW\ RI (DVW
$QJOLD SDUW IXQGHG E\ WKH (XURSHDQ 5HJLRQDO
'HYHORSPHQW )XQG %%65& 1RUZLFK
5HVHDUFK 3DUN %5( DQG 1HZ $QJOLD /(3
On target to achieve the highest sustainability
VWDQGDUGV RI %5(($0 2XWVWDQGLQJ DQG
3DVVLYKDXV FHUWLÀFDWLRQ ZLWK DQ H[FHSWLRQDOO\
low embodied carbon footprint through
WKH LQQRYDWLYH XVH RI ORFDO ELR UHQHZDEOH
PDWHULDOV 7KH (QWHUSULVH &HQWUH DLPV WR
EH WKH 8.·V JUHHQHVW FRPPHUFLDO EXLOGLQJ
ZKHQ RSHQ IRU EXVLQHVV LQ 6SULQJ
$ERYH DOO ZH DLP WR FUHDWH DQ XQSDUDOOHOHG
working environment, fostering collaboration
DQG LQQRYDWLRQ DPRQJ VWDUW XSV DQG 60(V
promoting new low carbon standards and
creating new supply chains with resulting
FLUFXODU HFRQRPLF EHQHÀWV
Returning to market forces, the cost premium
for sustainable buildings continues to
decrease as designers, manufacturers,
contractors and clients simply get better at
GHOLYHU\ GULYLQJ HIÀFLHQFLHV DQG LQQRYDWLRQ
through the supply chain. Recent evidence
VKRZV WKDW %5(($0 ([FHOOHQW UDWLQJV IRU
RIÀFHV FDQ EH DFKLHYHG DW FRVW SUHPLXPV RI
WR
ZKLOH LQ WKH (DVW RI (QJODQG
Passivhaus dwellings are being constructed
DW FRVW SDULW\ ,Q FHQWUDO /RQGRQ FRUSRUDWH
occupiers are driving demand for sustainable
buildings, while investors are managing the
risk of accelerated obsolescence and
GHSUHFLDWLRQ LQ YDOXH RI QRQ VXVWDLQDEOH
buildings. With more effective information
RQ VXVWDLQDELOLW\ EHQHÀWV IRU RFFXSLHUV WR
consider, agents to promote and valuers to
analyse, there is the potential for positive
price signals to drive the development and
UHWURÀW RI IXQGDPHQWDOO\ EHWWHU IXQFWLRQLQJ
buildings.
%URZQ &R
$QQXDO )RFXV 5HSRUW
7
Market sentiment
has noticeably
shifted. Occupiers
are now shaping
the demand for
buildings which offer
an improved working
environment that
will stimulate staff, create better wellbeing
DQG XOWLPDWHO\ OHDG WR LPSURYHG HIÀFLHQF\
,Q WKH SDVW WKLV ZDV DQ DVSLUDWLRQ EXW DV
the green agenda takes more of a centre
stage, and as delivery costs reduce (and
market rents improve), more sustainable
buildings should become increasingly
deliverable and commonplace, and we at
%URZQ &R ZLOO EH DGYLVLQJ GHYHORSHUV DQG
occupiers accordingly.
Nick Dunn BSc MRICS
Partner
01603 598241
nick.dunn@brown-co.com