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wiredInUSA - April 2013

24

New analysis of the North American

wire and cable materials market

from Frost & Sullivan Analysis finds

that the market earned revenues of

$1.92 billion in 2012 and estimates

this to reach $2.53 billion in 2018.

The analysis covers power cables,

building wires and communication

cables.

"Overhead lines are generally bare

conductors, where air acts as the

insulation; underground cables,

however, require plastic insulation,

jacketing and sheathing materials,"

said Frost & Sullivan chemicals

and materials research analyst,

Anita Pamu. "Thus, the growth

of the underground T&D market

will accelerate the sales of cable

materials within this segment."

While there is significant demand

for new cables in the power sector,

there is little demand within the

replacement market because the

average lifespan of a power cable

can range from 25 to 40 years, which

translates to low replacement rates.

The analysis concludes that, to stand

out in a competitive commodity

market,material suppliers shouldfocus

on developing lighter compounds

and reducing material costs. Resin

and compound suppliers should

seek to establish their presence in

high-growth markets to sustain sales

volumes. Suppliers that offer a wide

range of cable-grade resins and

compounds are much better able

to retain existing customers and gain

new business.

“Analysis of the North American wire

and cable materials market” is part of

the Frost & Sullivan Materials Growth

Partnership Service program.

Infrastructure

boom

strengthens

industry