EW January 2011

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EuroWire – January 2011 18
corporate news
International multi-media group INTRAS
Limited has appointed a new marketing
executive for its two international wire
and cable industry titles, EuroWire and
Wire & Cable ASIA.
Jason Smith, whose sales and marketing
career spans 15 years with major
publishing houses and the Trinity
Mirror newspaper group, takes over
responsibility for international advertising
sales of English speaking clients across
Europe, the Middle East and parts of Asia.
“INTRAS provides its clients with
unrivalled support in terms of corporate
and promotional marketing, enhancing
sales and promoting brand awareness
through all the magazines – and at trade
exhibitions across the world,” he said.
“A great advantage for our advertisers is
the strong links we have – and the unique
supporting role we play – with many
international trade fair organisers and
exhibition owners.
“Our 26 years of experience in developing
and marketing niche wire and tube
industry events, together with our
leading industry trade publications, mean
no other multi-media group is better
positioned for this role.
“I’m looking forward to meeting as many
of our clients as I can, getting to know
their business needs, what they want from
the market and how we can help them
develop their business and get themmore
sales,” said Mr Smith, who was previously
sales manager with another publishing
company for eight years.
“I will also be targeting new businesses
which haven’t previously advertised
with us, and demonstrating why
EuroWire and Wire & Cable ASIA
magazines – which are available both
in printed and digital e-zine versions -
are essential trade magazines for their
market.”
INTRAS is a family-owned private
limited company, whose CEO John C
Hogg also co-founded the International
Wire & Machinery Association
(IWMA), the world’s largest corporate
membership association for the wire,
cable and wire products industries –
and the International Tube Association
(ITA).
Managing director Caroline Sullens
added that the company maintains the
finest database of wire and tube related
industry contacts and company data, and
offers marketing and support services to
trade fair organisers wishing to develop
or enhance sales of exhibition space or
the promotion of visitor attendance at
worldwide trade events.
Through its range of publications and
industry services, INTRAS provides
clients with excellent customer
support in terms of corporate and
promotional marketing, enhancing
sales and promoting brand awareness
throughout the magazines and at trade
exhibitions across the world.
INTRAS Ltd – UK
Fax: +44 1926 314755
Email:
Website:
Jason brings his
experience to EuroWire
Jason Smith of ▲ ▲ Intras Ltd