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2017 – 2018 Marketing
Program Guide
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SHELF TALKER / NECK TAG PROGRAM
On shelf promotional materials can generate interest and help to differentiate products. Promotion in this
manner can include but is not limited to shelf talkers, neck tags and pad bound promotional materials.
These items can be used to communicate product accolades, supplier managed contests, recipes, pairings and
general product details.
Maximum dimensions for shelf talkers are 4”x5” which
must
include a 1” flap.
All materials under this program require prior approval and follow the Application Process set out on page 6 of
this document.
PROGRAM PERIOD COST (per SKU)
1
$100
2
$100
3
$150
4
$150
5
$100
6
$100
7
$150
8
$75
9
$75
Eligible Products:
All Categories
Locations:
All 17 Retail Outlets
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