Marketing Guide 2017-2018- Final

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2017 – 2018 Marketing Program Guide 5
Application & Period Highlights
PEI Liquor has a variety of marketing programs available for 2016/17, and is open to discussing other mutually
beneficial opportunities. The following programs are available for the program periods outlined on page 5 of this
document.
Invoices will be issued to Applying Agents upon program completion, NOT to Individual Suppliers. Note, invoices will
be issued to the agent that initially applied for the marketing program, unless otherwise notified. If changes to your
portfolio occur, please advise the marketing manager immediately, so the changes can be made.
Pricing is based on display opportunity and further by period, size and number of locations. Where an opportunity is
not available in all 18 locations, the list of stores appears in order by sales
MARKETING PROGRAM APPLICATIONS
Various marketing program opportunities are available throughout the year. Details of these programs are
outlined in this document. Interested suppliers are invited to complete a Marketing Program Application Grid
which can be found on our website
APPLICATION PROCESS
Marketing Program Application Grids can be submitted for any of the available program periods outlined in the
Marketing Program Timeline below. Submissions must be received as detailed in the Program Application
Deadlines column. PEI Liquor will review applications and provide Program Approval Notification.
Current inventory and lead times for product delivery should be taken into consideration when submitting
Marketing Program Application Grids, to ensure sufficient stock is available to maximize the benefit of the
program.
MARKETING PROGRAM TIMELINE
Period Program Dates Total Program
Days
Program Application
Deadline
Supplier Artwork
Deadline
1 April 1 - May 9 39 January 8, 2017 March 29, 2017
2 May 10 - June 20 42 January 8, 2017 May 3, 2017
3 June 21 - July 25 35 January 8, 2017 June 14, 2017
4 July 26 - August 29 35 February 26, 2017 July 19, 2017
5 August 30 - October 3 35 February 26, 2017 August 23, 2017
6 October 4 - November 14 42 February 26, 2017 September 27,
2017
7 November 15 - January 2 49 May 6, 2017 November 8, 2017
8 January 3 - February 15 44 May 6,2017 December 28,
2017
9 February 16 - March 31 44 May 6, 2017 February 8, 2017
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