WCA September 2010

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Industrynews
Wire & Cable ASIA – September/October 2010 11
Wire Industry Day
The MV-Marketing Vertrieb Unternehmensberatung, member of the “netzwerkdraht
e.V.” (wire network) association of German wire manufacturers and their suppliers,
held its third “Wire Industry Day” (Branchentag Draht) on 6th May 2010.
Stefan Szkudlapski, netzwerkdraht secretary and manager of the MV-Marketing
Vertrieb Unternehmensberatung, welcomed nearly 60 participants from the wire
and wire-related industries.
The main topic was how wire manufacturers could increase their competitiveness,
reduce costs and synergise their strengths. In his opening conference, Markus
Mohaupt, industry analyst of the financial institute Industriekundenbank (IKB),
emphasised that worldwide economic development is forced by Asia, particularly
China, while the economic recovery from the current global financial crisis is far
more moderate in Europe and North America. In order to remain competitive in
view of new competition from upcoming nations and increasing raw material and
energy costs, wire manufacturers must try to reduce or avoid superfluous costs.
Three workshops were held in which options and possibilities were discussed,
including the modernisation of existing production equipment with new
energy-saving drives. It was suggested that up to 70% of the energy consumption
in a factory is used by electrical drives. Therefore, modernising existing production
equipment with new energy-saving drives, the application of manufacturing
execution systems (MES) and the introduction of intelligent illumination systems will
help to reduce operational costs.
Jens Kieselstein, managing director of the wire drawing machinery and wire goods
manufacturer Kieselstein Group, explained how existing machines can be upgraded
with modern drives or components such as a newly developed drawing soap box,
which considerably reduces the consumption of drawing powder. Another example
is the conversion of an existing steel wire drawing machine to an updated
draw-peeling machine.
A cost reduction service was suggested by Dieter Baumgarte and his analysis team
from Trust & Competence, who examine all parts and processes within a company
to find avoidable costs. Latsch Information Management presented the possible
advantages of an electronically-based continuous patent research and analysis.
Subscribers get valuable information about existing or expired patent rights and
even non-existing patent claims and can analyse the R&D activities of other
companies and market trends.
netzwerkdraht association – Germany
Website: Website :
News from Madem
Euromadem, located in Calaf, Barcelona, Spain was officially recommended by
Det Norske Veritas (DNV) to receive the ISO 9001 designation for the manufacture
of wooden and plywood reels.
Euromadem launched in 2006 and today is among the largest reels suppliers in
Spain and Portugal, providing logistics, just-in-time, and recycling services.
Leandro Mazzoccato, corporate sales and marketing director, said: “The ISO
9001 designation is an important tool for excellence in service for our customers
in Spain and Portugal. We will practice continual improvement in our quality
system for the benefit of our valued customers.”
Roger Santasusana, general manager of Euromadem, agreed: “We are very
satisfied to have implanted ISO standards in record time, a sign that we were on
the right track. Now we will be sure to maintain our quality system and continual
improvement processes to ensure a quality product and satisfied customers.”
Euromadem Spain is a subsidiary company of Madem SA Brazil.
Madem SA – Brazil Fax: + 55 54 3462 5900
Email: Website :
CANDOR SwedenAB
Tel: +46 11 21 75 00 Email:
Fax: +46 11 12 63 12 Website:
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