38 / 48
38
Persona
Expressive Luxury
The luxury trend will most likely appeal to the affluent 40-something
city dweller, who lives in a small property and has the ambition to bring
sophistication and understated elegance to their home.
They would be a creative, trendy type who enjoys living the café
culture lifestyle and extravagant luxury holidays to the Maldives or
similar. Small luxury accessories are a must, not just to help them feel
good but because of a genuine interest to have nicely designed items.
To them, money is not an issue and they choose quality products that
are stylish and well designed to fit with their modern lifestyle. They
enjoy heading out to experience coffee in a cafe instead of preparing
their own before they head out, to them the extra cost is worth it.