6
Product Reaction
Vibrant design.
The Memphis movement of the 1980s is seeing a revival amongst
millennials, as they embrace the brash, bold, and confident colours
this style promotes. These vibrant patterns and colours allow for
individual expression with clothing choices and beyond to reflect
different personalities. It’s no wonder that streetwear brands such as
Supreme and American Apparel have worked in collaboration with
designers that use the visual style of Memphis in their creations.
Wearable devices are also adopting this design ethos to place
themselves firmly in the minds of young fashionistas who actively
seek out cutting edge technology to enable them to stay ahead of the
crowd.