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6

Product Reaction

Vibrant design.

The Memphis movement of the 1980s is seeing a revival amongst

millennials, as they embrace the brash, bold, and confident colours

this style promotes. These vibrant patterns and colours allow for

individual expression with clothing choices and beyond to reflect

different personalities. It’s no wonder that streetwear brands such as

Supreme and American Apparel have worked in collaboration with

designers that use the visual style of Memphis in their creations.

Wearable devices are also adopting this design ethos to place

themselves firmly in the minds of young fashionistas who actively

seek out cutting edge technology to enable them to stay ahead of the

crowd.