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2015 strategy
•
Acquire new content with revenue potential & fill
gaps, particularly in growing and primary care areas
•
Shorten the revision cycles in disciplines with
abbreviated life cycles (ie, pathology, oncology)
•
Test pricing hypotheses:
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Lower prices on manuals with no bundled eBook
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Start high, lower as product ages
•
Strengthen the Bridge to Practice in content and in
marketing opportunities
©Wolters Kluwer 2015. All Rights Reserved.
10
Jan 5-7, 2015
Drive Revenue!