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Inkling Bundle Customer Survey

31%

of respondents who

activated their Inkling

eBook said they

would not

have purchased

the print

book had it not come

bundled with a free Inkling

eBook

67%

of all respondents said

they

place a higher value

on a print + digital

compared to a standalone

print book or ebook

6

Jan 5-7, 2015

©Wolters Kluwer 2015. All Rights Reserved.

13%

2% 2%

4% 3%

7% 8%

13% 13%

9%

27%

None

0

1 2 3 4 5 6 7 8 9 A lot

10

On a scale of 0-10, how much did the

inclusion of the free Inkling eBook influence

your purchase decision?

(only respondents who activated their eBook)

(n = 901; avg. = 6.54)