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Strategies that will drive Institutional Medicine for next three years
Institutional Medical
Learning Collections for
students and resident
Spanish Language
program
Global Institutional
Marketing and Sales
• Health Library collections expanded in Medical
Education and Practice specialty areas can
generate up to $14M by 2017.
• Introduce Wikipedia-style topics in Med Education
• Identify new areas for training in 2015, eg,
simulation
• Continue expansion of Spanish Language Program
by filling curricular gaps in Med Education
• Collaborate on Practice titles with greatest
potential, including 5MCC and franchise and
other synoptic titles
• Continue collaboration with Ovid sales team for
Collection sales
• Integrate International team more deeply into
product planning so product has “local” flavor
• Continue coordination of marketing efforts and
united messaging
• Expand Med Ed offerings along the curriculum
and build the bridge to practice with clerkship
• Critical to launch discipline-specific offerings for
residents, especially where UTD is not widely
used or can serve as additional resource
• Expand offerings in areas were Med Ed titles
performing very well (Review series)
• Continue to work with local government on 5MCC
potential
• Create SLP versions of Institutional Medicine
product
• Greater focus on building institutional product
awareness (clerkship, residency, faculty)
• Include RDs and marketing in revision and first
edition review process and planning
• Systems already in place can be improved
• Closer engagement with OVID International Sales
Description
Implications / Opportunity
4