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Institutional Medicine Portfolio Strategy: Key Initiatives
Market Development
Market Penetration
Diversification
Product Development
New Markets
Existing Markets
Existing Products
New Products
Health Library – Basic Sciences
Look to penetrate 4 year programs out of Medical
Education and other advanced practice markets
Health Library Medical Practice
Specialty collections targeted at Residents in a format
inline with learning and workflow purchased by the
institution.
Health Library Advanced Practice
Collections targeted at Allied Health programs s in a
format inline with teaching and learning workflow
purchased by the institution.
Medical Education Topic Based Search
(RUDI)
Online solution for first and second year medical students
to reduce overwhelm and tackle the needs of an
integrated curriculum.
Clerkship
Online solution targeted at critical rotations with
learning tools purchased by Institution
OVID Sales and Marketing Engagement
Work with Global OVID sales and marketing team to
penetrate library market across the world
Un-Bundle and Pricing Strategy
Start migration for Print customers from an expectation
of 2 for 1 (Print +E) in the practice domain and test
lower price points for print tiles to drive market share
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