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Primary decision makers: Chief

Medical Officers, Chief Nursing

Officers

Primary end users: Clinicians/

practitioners (including residents and

med students on clerkship rotations),

and nurses in point-of-care workflow

Offerings: Workflow tools; clinically

actionable content at the point of

need

Primary decision makers: faculty,

Deans, course/program directors,

CNO’s, librarians,

Primary end users: students,

residents, fellows, faculty and

course/program directors, nurses in

practice

Offerings: Adoptable course content

and assessment tools that are

integrated deeply into teaching.

Nursing training modules.

Primary decision makers: Librarians

Primary end users: Researchers;

students, residents, fellows and

clinicians in a research usage occasion

Offerings: General references

Elsevier MD Consult, Expert Consult, Nurse Consult

UTD dominates

Clinical Key

P&E’s SPACE

Lifelong Learning

Research

Clinical Decision Support

McGraw Hill Access Medicine

Competitors’ shift to Clinical Decision Support creates opportunity for WK

OVID’s SPACE

8