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HP SWOT analysis
Strengths-
•
Exercise science, Occupational Therapy,
Phlebotomy, Dental hygiene
•
PrepU
•
Optum
•
Several Top titles (McCall, Radomski,
McCardle, Wilkins, ACSM…)
•
Focused in health markets with higher
value on learning material
•
Small focused team
Weaknesses
•
Digital transition moving more slowly with
customers
•
Rapport with inherited large outside
accounts
•
Diverse set of lists
•
Vulnerability in career space
•
Titles Off cycle
•
Lack of accurate customer database
•
Reliance on Print revenue
•
Technology service/training for scale
Opportunities
•
Shift more revenue to digital
•
Modify revision cycles
•
Editorial/marketing/sales alignment
•
Sales focus primarily on HP
•
Deep pre-pub market development for AAA
•
Relative low market share in some large
markets
•
Exercise Science consistent growth limited
competition
•
Diversify customer portfolio in career space
•
Signing in growth areas
Threats
•
Decreasing enrollments in career
•
Market move to digital before we do
•
Miss digital window of opportunity
•
Digital implementation-support infrastructure
•
Competition technology investment
•
Overall sell-through in backlist years
•
Succeeding in large accounts with limited
outside salesforce.
1/16/2015
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