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Grow, Maintain, Harvest
March 2011
11
Grow-
Strategic signing
Invest in digital
Invest in additional resources
Prune list to facilitate growth of list
Maintain-
No signing
Selectively revise
Extend revision cycles
Prune lists to reduce risk and provide focus
Limited digital investment to maintain revenue or
reinvent
Harvest-
No investment, no signing, revision, manage inventory