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Anatomy and Physiology Competition:
Herlihy, The Human Body Health and Illness 5/e
Aim:
Anatomy and Physiology for the Health Sciences
Status:
Market is highly fragmented
Best known for:
Using colorful cartoons, humorous illustrations, and an easy-to-read approach
Complaint:
Low Level
Questions to ask:
Is your current book written at the appropriate level? Does your current book
have adaptive quizzing? Would you like to see a demo of our adaptive learning program? Focus on
student support.
Sell against:
Illustrations can be construed as juvenile so show our art program and set up a class
trial of PrepU.
Scanlon, Essentials of Anatomy and
Physiology 6/e
Aim:
Oriented more toward nursing students rather than all health professions
Status:
Copyright 2010 - dated
Best known for:
Just the essentials book but reading level can be considered to high.
Complaint:
Condensed book - missing information
Questions to ask:
Is your current book written at the appropriate level? Does your current
book have adaptive quizzing? Would you like to see a demo of our adaptive learning program?
Focus on student support.
Sell against:
Compare ancillaries and resources, see if they are missing any material and set
up a class trial of PrepU.
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