438 / 534
Domestic Market Segmentation
Nursing Education is a $305M market (2015). ADN due to number of programs
currently represents largest addressable segment for P&Es offerings.
Source: WK
Corporate Strategy
Deck, 3/14. Note:
Market size refers
to addressed for
P&E segments and
offerings.
Exclusions include
first two years of
BSN and most
electronic
products due to
lack of data
availability
14