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Market Segmentation – Total Market
Market Share Notes: 37% are not using
any EHR in their nursing program.
Barriers:
1. Age. Nurse educators over 50 less inclined to
incorporate an EHR.
2. Do not see importance of the EHR in nursing
learning process.
3. Not sure how to integrate and EHR.
Strategy
- Address this population as a different market
than those who have already adopted EHR in program.
Marketing
– DocuCare Integration Kit created to give Sales talking points for institutions
resistant to adopting and EHR. 10 sent to each Sales Rep. Sales to provide list of customers
that receive so tool’s success rate can be measured.
Research
- Research underway to interview nurse educators within this 37% to learn: do
they plan on integrating an EHR, when, what is their criteria and if not, why.
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