Capital Equipment News September 2015

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The Pitts Special aerobatics team has
become a well-loved and recognised
name in South Africa. Renowned as
best in their class with their Pitt’s special
aircraft with many collective awards to their
names, these daring aviators, Scully Levin,
Arnie Meneghelli, Ellis Levin and Sean
Thackwray are a common sight at corporate
days, shows and events.
This team has been sponsored by Torre Au-
tomotive, formerly Control Instruments for
16 years. With the acquisition of Control In-
struments by Torre Industries, the team was
rebranded as Team Torre and other business
units in the Torre Industries stable were of-
fered sponsorship.
TORRE LIFTING
SOLUTIONS
flying high with
aerobatic team
sponsorship
MATERIALS HANDLING
Torre Lifting Solutions signed an exclusive
contract to sponsor the branding on one of
the four-plane fleet. The Team Torre branding
extends to the flight suits and other promo-
tional material at events. Quentin van Breda,
technical director at Torre Lifting Solutions,
points out that the company has a long tradi-
tion of identifying and capturing opportunities
to increase its market penetration.
“Our cranes and other lifting solutions are
highly visible and, in particular, our Potain
tower cranes have become a regular and no-
ticeable feature on major construction sites
throughout southern Africa. The sponsorship
of the Pitts Special plane and crew was a
natural extension of our sustainable brand
growth. We have the added advantage of hav-
ing customer flip days during the year to offer
our clients a very different experience in an
aerobatic aircraft. As with all of our endeav-
ours, we believe in aligning ourselves with the
best in breed,” Van Breda explains. b