EuroWire May 2015

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News
Corporate
May 2015 40
Reelex Packaging Solutions – inventor
of the Reelex Packaging System which
incorporates a specialised cable coil
wind-pattern and payout dispenser – is
embarking on an anti-counterfeiting
campaign aimed at educating installers of
the perils of using fake Reelex packaging
systems and non-compliant cables.
The company has also vowed to continue
to pursue measures against wire and
cable brands that violate its patents and
trademarks.
Reelex is a patented, trademarked
method of winding cable into a
figure-eight coil that, in turn, does not
rotate during payout. This approach
dates back to the Second World War as
a method for US soldiers on the front
lines to more efficiently run wire from
their backpacks. Today, the Reelex coil
hugely benefits bulk cartons of LAN and
low-voltage cables across AV, security and
electrical channels, most especially for
installers conducting one-man wire-pulls.
In optimising each Reelex coil, factors
such as gain, payout hole control
and the density of the wind, along
with progressive coil tension, are all
instrumental in producing tangle-free
packages. Void of any moving parts, the
Reelex coil dispenses from the inside-out
with a clear path, thus avoiding the
twists, tangles and snags that plague fake
bulk wire cartons. This unique coil can
only be produced via unique, licensed
software on a specialised Reelex machine
purchased by a wire/cable manufacturer.
“Counterfeit boxes do not use the same
technology as our licensees use,” said
Timothy Copp, vice president of business
development at Reelex. “It is important
that the installer understands there are
genuine Reelex boxes and there are
knock-off boxes, and when the package
isn’t genuine, it’s very likely the cable
isn’t either. This leads to problematic
wire-pulls; additionally inferior cable
leads to the installer potentially
having to re-wire the job in the future.”
“The best way for an installer to know
they are using genuine Reelex technology
is to look for the Reelex trademark
printed on the box. The contract with
our licensees says that the Reelex mark
is required to be printed on all boxes
utilising our technology,” Mr Copp added.
This is to clearly identify to the installer that
they are unquestionably getting a genuine
product that will work as intended. It also
assists Reelex in legally bringing potential
infringement cases to court.”
The company has created a video
that depicts their patented packaging
systems and how to identify genuine
Reelex-enabled cartons. It can be found
on the Reelex website.
“Counterfeit and substandard LAN and
other low-voltage cables are an ongoing
issue in the industry, evidenced by
educational initiatives and other actions
being pushed by the Communications
Cable and Connectivity Association
(CCCA) and UL,” added Mr Copp.
“Reelex is wholly committed to protecting
its licensees’ investments in genuine
patented and trademarked Reelex®
packaging technology. These measures
include legal action against patent
offenders, restrictions on importation of
patent or trademark-infringing products,
and more.”
Reelex Packaging Solutions – USA
Website:
Anti-counterfeit campaign
▲ ▲ Timothy Copp, of Reelex
Madem Gulf Industries ended the 2014 customer satisfaction survey with 38 wire
and cable manufacturing customers in Middle East, Asia and African countries.
The company received 23 (60 per cent) response polled in three categories: bad,
good and very good, with 100 per cent of responses falling into good and very
good categories. Madem Gulf polled the following services: claim response,
quantities shipped and received, documentation, deliveries, quality inspections,
performance and packing.
“In the fourth anniversary of our IMS certification we can realise the solidification
and maturity of our process through the results achieved from our customer
survey for the year 2014 which has once again given us a 100 per cent customer
satisfaction feedback as achieved in the past three years,” said Cristian Outeiral,
operations manager.
“At Madem Gulf Industries, we set a high quality standard at all levels of our
operations so as to meet our customers’ quality requirements and expectations
which is reflected in the results of the survey. We wouldn’t have been able to
achieve this sustainable and consistent customer satisfaction level without the
dedication and efforts of our highly efficient and trained team here who are the
real driving force behind our success.”
Adel Abdullah Mohammed, general manager, said: “It is indeed a testament of our
efforts and dedication towards the effective and active sustenance of our quality
policies that has resulted in achieving 100 per cent customer satisfaction for the
third consecutive year running.”
Madem Gulf Industries – Bahrain Website:
Madem comes out on top