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42 SEEING THE FOREST FOR
THE TREES
Withmassive investments under
way in pulp production, private
forest owners will have to increase
their output by tenmillion cubic
metres per year in order to satisfy
skyrocketing demand for pulp-
wood.
44 STARTS BEAUTIFUL, STAYS
BEAUTIFUL
It looks like hardwood yet
is designed to tough out any
conditions – without any
maintenance worries for the
homeowner. UPMProFi Veranda
premium composite decking
offers sustainable style that lasts.
46 SALUTING OUR PARTNERS IN
SUSTAINABILITY
UPMRaflatac’s Label Life Awards
give recognition to suppliers who
show exemplary commitment in
promoting sustainability. Ricoh
Industrie France took home first
prize this year.
48 THE PAYOFF OF DOING GOOD
UPM is among the first companies
to be listed on Nordea’s Nordic
Stars Equity Fund. The portfolio
is targeted at investors looking for
companies that combine sound
ethics and smart business.
50 MAKING A MARK IN FOOD
LABEL SAFETY
As one of the world’s first
labelstock producers to gain
ISO 22000 food safety
certification, UPMRaflatac leads
the industry in producing safe
labels for food products.
26 DIESEL MEETS ITS MATCH
Tests performed by the VTT
Technical Research Centre of
Finland show that UPMBioVerno
matches regular diesel in all key
respects but one: it leaves a signifi-
cantly smaller carbon footprint.
28 SPENDING MONEY TO
MAKE IT GROW
The only way to make money is to
spend it in the right places. UPM
plans to invest €680million in
major projects in the biofuels,
self-adhesive label paper and pulp
segments between 2013 and 2016.
32 THE MANY FUTURES OF PAPER
Paper isn’t dying – it’s gearing up
for a second life at the hub of the
bio-based industry. Bold young
researchers explain why thinking
out of the box is a mission-critical
for renewal in a mature industry.
36 DESIGNING THE PERFECT
PRODUCT
It’s certainly no coincidence that
products like the Biofore Concept
Car are sustainable to the core.
Every detail of every UPM inno-
vation is the fruit of proactive and
painstaking product stewardship.
38 LABEL MARKET LIFTS OFF IN
MEXICO
Service, service, service – that’s
the key to success in competitive
Mexico, where UPMRaflatac has
opened a service terminal in order
to tap into this dynamic, growing
market for labelstock.
40 STAY SAFE AND KEEP ON
TRUCKING
EDITOR-IN-CHIEF
Elisa Nilsson
EDITORIAL STAFF
Heli Aalto, Annukka Angeria,
Kati Heikkonen, Sari Hörkkö,
Klaus Kohler, Monica Krabbe,
Silja Kudel, Anneli Kunnas,
Kaisu Lehtomaa, Marjut Meronen,
Pia Nilsson, Marika Nygård,
Sini Paloheimo, Annika Saari,
Päivi Salpakivi-Salomaa,
Jaana Simonaho, Reetta Södervik,
Päivi Vistala-Palonen,
Vivian Wang, Antti Ylitalo
DESIGN
Valve Branding
PRINTING
PunaMusta Oy
Joensuu, 2015
COVER
UPM Finesse Gloss 200g/m²
PAGES
UPM Valor 68g/m²
UPM-KYMMENE CORPORATION
PO Box 380
FI-00101 Helsinki
Finland
Tel. +358 (0)204 15 111