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INSTAGRAM HIGHLIGHTS
SOCIAL MEDIA
ENGAGEMENT
The Town’s Facebook, Twitter, LinkedIn
and Instagram accounts made a
combined 1.6 million impressions this
quarter, an increase of 10.7% from last
quarter.
The four Facebook
accounts
each
engaged thousands
of residents this
quarter. Across all
accounts, the most
popular post was
from the Police
Department, show-
ing K9 Arko riding the baggage claim at
the airport on Thanksgiving weekend.
This video reached more than 77,000
people.
Other top posts included promotion of
the Trunk or Treat event and Smart
Asset naming Morrisville the third best
place to raise a family in North Carolina.
Partnerships provided a significant
boost to the reach of Town generated
content on Twitter this quarter.
The top post, about the Town participat-
ing in ABC 11’s Operation Save A Life
fire safety project, reached more than
250,800 people. The second highest
reaching post, about Wake Transit, was
shared across the region, encouraging
people to attend public input sessions in
Cary.
Other top Tweets included messages
about the Louis Stephens Drive public
meeting hosted by NCDOT at Town
Hall, Fire Safety Day, and swim lessons.
Instagram is the fastest growing social
media platform, and the fastest growing
account for the Town.
In the second quarter of FY18, the
@TownOfMorrisvilleNC account had a
16.9% increase in followers. A portion of
this boost came from the Morr Fall Fun
promotion that wrapped up at the end of
October.
An early morning photo of the Perimeter
5 building that INC Research will be
moving into, shown right, was the most
popular post this quarter. The most
popular video was a demonstration of the
new Police Department vehicle with all
the lights flashing.
Pictures
from
the
Food
Hub
groundbreaking and Coffee with a Cop
were also very popular this quarter. The
Food Hub groundbreaking is featured on
the cover of this report.
MORR FALL FUN
Our first contest run exclusively on Instagram, Morr Fall Fun, was a great
success, with more than 60 entries. All of the winners provided high-
resolution versions of each of the winning photos for Town use, and will
be incorporated into the new website.
Staff plan to develop similar photo contests in the future based on the
success of this promotion.
ADMINISTRATION
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COMMUNITY RELATIONS 23