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age a successful business. The curriculum is overseen by an advisory board of business
entrepreneurs and education leaders and approved by the Bluefield College, Department
of Business. Courses are taught by working professionals or other professors with current
business experience who have at least five to seven years of practical business experience.
More so than ever, today’s business environment is demanding leaders who have an entre-
preneurial spirit.
A. Core Requirements
12 SH
EBE 4113 Small Business Management
EBE 4213 Strategic Internet Marketing
EBE 4253 Entrepreneurial Implementation
EBE 4603 Entrepreneurial Finance and Business Planning
B. Elective Courses
3 SH
EBE 3153 Franchising for the Entrepreneur
EBE 4203 Ethics for the Entrepreneur
EBE 4243 New Ventures for the Entrepreneur
MGT 4233 Leadership and Change Management
Total Hours
15 SH
*The Professional Certificate in Entrepreneurship and Small Business Management
has open enrollment every eight weeks. Admission requirements include: successful
completion of high school diploma or equivalent.
COURSES OF INSTRUCTION
EBE 3153 Franchising for the Entrepreneur
This course provides students with a view of entrepreneurship as a process of economic
or social value creation, rather than the single event of opening a business. This process
applies equally well whether the result is a for-profit business enterprise or a not-for-profit
social enterprise. The course reflects the most recent research in this discipline, focusing
on the distinct phases of opportunity recognition, assembly of the financial and human re-
sources needed to exploit the opportunity, and launching the new venture. Elective
EBE 4113 Small Business Management
This course will focus on both the entrepreneurial aspect and continuing management of
small businesses. We will generally define small business, for purposes of this course, to be
geographically local, have fewer than 100 employees, and where one or a few individuals
provide initial financing. The course will focus on leadership, decision-making, manage-
ment, marketing, financial controls and other necessary processes to insure the successful
start-up and long-term health of the small business enterprise. Required
EBE 4203 Ethics for the Entrepreneur
Public debates over ethics and integrity (as well as the general quality) of leadership have
spurred new examinations of how those who are responsible to the public should behave
and what should be expected of an ethical leader. Leadership is a complex relationship
between people, based on trust, obligation, commitment, responsibility and a shared vision
of good. The values and ethics of public leadership (in government and nonprofit settings)
reflect these complexities and presents many challenges for those who want to “do the right