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In some ways, the demands of high volume promowear clients
haven’t changed much over the past 25 years: the choice of
garments may have expanded, says Peter Joyce, MD of TOT-
Shirts, but the 100% cotton T-shirt is still the industry staple.
Likewise, black and white are still the top colours.
Mark Somerfield, director of Direct Textile Designs, comments:
“Back then the garment choices were more limited with only
really the Fruit Original T being used. Obviously times have
changed and the number of suppliers and garments has in-
creased significantly. The fact remains, however, that for really
big volume, quick turnaround jobs there are only two garment
suppliers that are able to react in terms of price and stock
Pump up the volume
As Images celebrates its 25th anniversary, we look at how the high volume promowear
market has changed over the decades, and ask the lleading suppliers to identify their
biggest selling promowear product of last year
40 images FEBRUARY 2017
PF PROMOWEAR
Fruit of the Loom: Original T
Fruit of the Loom says its Original T continues to be the promotional T-shirt of
choice for many decorators and print shops: “Made to Fruit’s exacting quality, its
price is perfect for promotions, while its great range of 21 colours in men’s, ladies’
and kids’ sizes means there’s an original T-shirt for every volume promotion. With
a superior printing surface, it can be decorated with any logo, campaign slogan or
graphics.”
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SF: Feel Good
Stretch T
“The Feel Good Stretch
Range by SF (Skinnifit)
has fast become a favour-
ite, with the Men’s Feel
Good Stretch T (SF121)
being our stand-out
bestseller of last year,”
says SF. “With its tear-out
label for easy re-brand-
ing, modern retail fit and
range of trendy colours –
including heather colours
– it’s now a go-to style
for quality promowear.”
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Kustom Kit:
Klassic Polo
The Klassic Polo (KK403,
women’s style KK703) is,
says Kustom Kit, “a firm
favourite amongst garment
decorators across Europe”
thanks to its versatility.
“The 29 colours of the
KK403 lends it to any envi-
ronment.”
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Orn Clothing: The
Eagle Premium
Poloshirt
Orn says its bestselling Eagle
Premium Poloshirt (1150) “re-
ally stands out from the rest”,
explaining: “Although the shirt
is a premium weight at 220 gsm,
it is slightly lighter than other
premium weight polo shirts,
which adds to its comfort.” It
is available in a wide range of
colours, and comes in sizes XS-
5XL, with black and navy both
available up to 10XL.
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