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PF
PROMOWEAR
FEBRUARY 2017 images 43
could be the vast selection that the brands are now offering. Our
customers have the opportunity to pick the colours that work with
their promo event and know they can usually get the stock that’s
required. This used to be much harder.”
Alex agrees that colour choice has rapidly expanded since he start-
ed Creative Promotions in 1974: “Some of the ranges now have 30,
40 different colours: fuchsia, salmon pink, things that you could call
modern – they just didn’t exist years ago. Men wouldn’t be seen to
be wearing pink T-shirt or pale blue or lemon [back then]. Nowadays
it’s totally different, the colour ranges that are available are absolute-
ly huge.” White is still the best-selling colour at Creative Promotions,
he confirms, due in large part to the fact that corporate clients can
have white T-shirts decorated with Pantone-matched colours.
While white and black continue to be the big sellers at Direct Tex-
tile Designs as well, colour is making an impact there too: “Red, navy
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Larkwood Baby &
Toddler Collection:
Children’s T Shirt
The top promowear product from
the Larkwood Collection of Baby
and Childrenswear is its children’s
T Shirt (LW020), available in baby
and toddler sizes from 0/6 months
to 5/6 years and in 14 colours,
including a sublimation T. Made
from 100% cotton in a single jersey,
with the sublimation version being
made from 100% polyester, it is
perfect for pre-schools, nurseries,
kids clubs and many more, says
the brand.
w www.
Russell Europe:
Slim T
The Russell Europe Slim T
(155M/F/B) is a promowear
essential, reports the brand,
which says the tee combines
form and function: “It’s a win-
win for everyone – a smart,
good quality T-shirt that’s not
a throwaway and will look
good wash after wash and con-
tinue to represent the brand
well month after month.” The
Slim T has a contemporary
cut that allows it to skim the
body rather than cling to it. It’s
made from 100% ringspun cot-
ton, is available in 17 colours,
and can be washed at 40°C and
tumble-dried.
w