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CONSTRUCTION WORLD
APRIL
2017
With this situation, the demand for water amenities like swimming
pools is bound to increase. People want to keep cool, and swimming
pools are seen as one ways of doing so.
However, at the same time as the world heats up, the availability
of water supplies to meet water needs is coming under pressure.
Currently, large parts of South Africa face drought conditions, and
the scarcity of water makes it problematic for individual families to
maintain the swimming pools they have at their homes.
“Current conditions suggest that shared facilities make far
better sense than individual swimming pools,” comments Alastair
Sinclair, regional director for Africa at multinational water innovation
company Crystal Lagoons. “But, even conventional swimming pools
serving communities can be problematic because of the amount of
water and energy they use and the costs related to keeping the
water clean.”
Crystal Lagoons, The World’s Top Amenity, takes swimming
to a whole new level. Crystal Lagoons technology enables the
construction and maintenance of unlimited size crystal-clear bodies
of water, at low cost. There are 600 projects in various stages of
development and negotiation in 60 countries.
In the heart of the Egyptian desert, at Sharm El Sheikh, for
instance, a sought-after residential development with a 12-hectare
man-made lagoon with a sandy beach, has turned otherwise
unusable land into prime property.
“A big positive for us in South Africa is that the water usage of a
Crystal Lagoon has far less impact than a swimming pool,” Sinclair
explains. “Most significant is that any type of water can be used to
Geared to meet the needs of the 21
st
century
The world is clearly getting warmer: 2016 was recorded as
the hottest year since records have been kept. This trend
will no doubt continue over the years to come.
fill the lagoon, not only water of the quality needed for a swimming
pool, which is essentially the water we need for human use. The
evaporation of water from a Crystal Lagoon is insignificant because
of the use of a microfilm technology that can reduce evaporation by
up to 70%, which means that the lagoon does not have to be topped
up with water regularly as with a swimming pool. In fact in some
areas, rain water alone fulfils these requirements.”
Sinclair explains that 100 times less chemicals are needed
to clean and disinfect the water in a Crystal Lagoon than for a
swimming pool. The crystal clear lagoons are monitored and
operated from a centralised location via the internet. The Control and
Monitoring Centre (CLCL) guarantees water quality 24/7.
Sinclair is upbeat about the prospects for the adoption of this
unique new water feature by the South African market.
The new site delivers a clean, modular
layout with pages that are easy to navigate
and product information that is readily
available. A distinct, vertical navigation
allows for easy browsing and opens up
the main area of the screen to view more
information at one time.
Responsive design detects the device
being used and automatically adjusts
the page layout and resolution for screen
size. The same experience is delivered on
desktops, tablets and smartphones.
The product configurator, now also
available for tablet and mobile, lets
customers explore all options available
on equipment and request a quote. The
seamless integration between equipment
and attachments allows customers to
New responsive website launched
CASE Construction Equipment launched its new website designed to deliver
seamless support and information to customers when they need it, wherever
they are and on any device.
easily identify the complete solution that
matches their requirements.
A social media feed on the homepage
offers an interactive digital experience,
with a seamless integration between the
website and CASE’s social media presence.
Customers are also able to stay up to date
on the latest CASE news and events with
designated areas for both.
Marcello Fortunato, marketing director
CASE for Europe Africa and Middle East,
said: “We live in a digital era where life is
fast paced and information is needed in an
instant, right at our fingertips.
With the new website, we aim to offer
our customers an efficient and interactive
digital experience that will deliver practical
solutions for their business.”