26 / 70
22
Starbucks: Brand Messaging
Through Architecture & Design
It’s not just the coffee that keeps people coming back;
the Starbucks experience is one of superior service,
environmental awareness and ethical sourcing stitched
together with cohesive, creative design.
It would be quite easy for Starbucks to replicate a mold
blueprint across all of its stores worldwide. But instead,
they choose to engage visitors with a visual atmosphere and
ambiance unique to each location, often drawing inspiration
from the surrounding area’s character and lifestyle.
Our Role
As Starbucks’ preferred graphics and material production
consultant, Duggal works alongside their world-class team
to develop captivating visuals on unconventional surfaces.